Jau Hai Pokhara :
Promoting Domestic Tourism to Pokhara

“Jau Hai Pokhara” (Let’s Go to Pokhara) Campaign, spearheaded by the Hotel Association Pokhara Nepal (HAPN), is a long-standing initiative aimed at promoting domestic tourism in Pokhara. Running for nearly two decades, the campaign has successfully attracted Nepali travelers from across the country, offering them the opportunity to experience Pokhara’s breathtaking landscapes, rich cultural heritage, and world-class hospitality. 

 Objectives of the Campaign 

 “Jau Hai Pokhara” initiative is structured around several key objectives: 

– Promoting domestic tourism across Nepal’s seven provinces. 

– Strengthening local businesses by increasing the influx of Nepali visitors. 

– Developing affordable and attractive travel packages, including: 

  – “Ghumgham Pokhara” (Stroll Around Pokhara) 

  – “Educational Tour Pokhara” 

  – “Honeymoon Pokhara” 

  – MICE packages for Pokhara

 Recent Promotional Activities 

The campaign has been actively promoted through interactive programs in key locations across Nepal, engaging stakeholders in cities such as Hetauda, Janakpur, Birtamod, Itahari, Butwal, Nepalgunj, Dang, Surkhet and may more. These initiatives aim to enhance awareness and encourage domestic travel to Pokhara. 

 Alignment with Pokhara Visit Year 2025 

The “Jau Hai Pokhara” campaign is closely aligned with Pokhara Visit Year 2025, an initiative led by Pokhara Metropolitan City to revitalize tourism. Through this collaboration, both efforts seek to position Pokhara as a premier travel destination for Nepali and international tourists alike. 

By fostering domestic tourism, HAPN continues to play a vital role in supporting local businesses, enhancing Pokhara’s appeal, and ensuring sustainable growth within Nepal’s tourism sector.