Hotel Association Pokhara (HAPN) hosts the Annual Bhaitika Celebration, a signature event dedicated to preserving Nepal’s rich cultural heritage while promoting tourism. This annual festival showcases the traditional Bhaitika ceremony, offering both domestic and international visitors an immersive cultural experience.
The event takes place on the day of the Bhaitika Festival, reinforcing Nepal’s deep-rooted traditions and fostering a sense of fraternal brotherhood among attendees.
The celebration serves as a cultural attraction, contributing to the revitalization of tourism in Pokhara, particularly in light of challenges such as the COVID-19 pandemic. By integrating traditional customs with tourism promotion, the event enhances Nepal’s global cultural presence while encouraging international engagement.
HAPN typically organizes the festival in collaboration with Pokhara Metropolitan City, the Nepal Tourism Board, and other stakeholders. The event welcomes tourists from various countries, providing them with a unique opportunity to participate in Nepal’s vibrant traditions while supporting the local tourism industry.
This initiative underscores HAPN’s commitment to cultural preservation, tourism development, and strengthening Nepal’s position as a premier travel destination.